Plan vs Actual · Automated

Net Zero Challenge

Campaign delivery measured against the approved media plan: actual spend, actual leads, Meta attribution, CPL efficiency, pacing and projected end-of-period outcome.

Data freshness Waiting for data…

Plan vs Actual

The selected period is compared with the prorated budget and lead plan.

Total Ads Spend

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Actual—

Plan—

Meta + LinkedIn breakdown

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Actual leads

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Actual—

Plan—

Sheet Leads + LinkedIn lead

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Cost per Actual Lead

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Actual CPL—

Target CPL—

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Delivery snapshot

Supporting paid-media and attribution metrics.

Meta Spend

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Automated from Meta Ads API

LinkedIn Spend

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Hardcoded final snapshot

Meta Leads

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Meta-attributed leads

LinkedIn Leads

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Hardcoded final lead count

Meta Impressions

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LinkedIn impressions not supplied

Meta Link Clicks

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Meta outbound link actions

Meta Link CTR

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Meta link clicks ÷ impressions

Meta CPM

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Meta cost per 1,000 impressions

Pacing & forecast

Projection uses actual-to-plan pace through today and applies it to the full selected period.

Calculating plan health…

The report will evaluate spend pace, lead pace and CPL efficiency after loading.

Waiting for data

Projected spend—At selected-period end

Projected Actual Leads—At selected-period end

Projected CPL—Compared with target CPL

Cumulative spend: Actual vs Plan

Running spend reveals whether delivery is ahead of or behind the scheduled media budget.

Cumulative leads: Actual vs Plan

Actual lead intake is compared with the lead target allocated by planned spend.

Daily delivery

Daily actual and planned spend, with Actual Leads and planned leads on the secondary axis.

Lead source mix

Actual Leads grouped by the Source field in the lead sheet.

Plan comparison table

A compact management view of actual result, period plan, variance and attainment.

Metric	Actual	Plan / Target	Variance	Attainment	Assessment

LinkedIn Ads — 2026_VN_Leadgen final snapshot

This campaign has stopped. The value is fixed from the LinkedIn Campaign Manager screenshot and are included in Total Ads Spend when the selected date range contains 14 Jul 2026.

LinkedIn Campaign	Spend USD	Spend VND
Loading LinkedIn snapshot…
Total	—	—

Ad Set performance

Detailed delivery from META_AD_LEVEL, aggregated by Ad Set. Actual Leads cannot yet be assigned to individual Ad Sets because the lead sheet does not contain UTM Ad Set or Ad Set ID.

0 Ad Sets

Ad Set	Campaign	Spend	Meta Leads	CPL Meta	Impressions	Link Clicks	Link CTR	CPC Link	CPM	LPV	Ads	Active Days
Loading Ad Set data…